PINAKI MAJUMDAR
Jamshedpur, April 10: US brand Ashley, a leading furniture Homestore which has set a benchmark for luxury living in Jamshedpur will be celebrating its second anniversary on April 14.
Known for its quality and luxury furniture, the store located on the first floor of Bindal Mall at the landmark Marine Drive was established on April 14, 2022.
“In Jamshedpur Ashley Furniture HomeStore has unleashed a new era of luxury living. For the last two years the store has given a different dimension to people’s preferences towards luxury living,” said Aditya Tiwari, director of Ashley Furniture HomeStore Jamshedpur.
He went on to say that the furniture homestore marks the aspirations and desires of the people and acts as a landmark in the retail landscape of the city
“The store is the first and one of its kind in the entire eastern India,” added Tiwari.
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Events by Ashley including one with Porsche
Notably, Ashley Furniture HomeStore has recently concluded a grand event- Porsche India- with the automobile brand coming for the first time to Jamshedpur.
It was a co-branded event, a night of live Ghazal coupled with fantastic engaging musical games that made the evening soulful.
The founder and chairman of Ashley Furniture Industries, Ron Wanek said, “Staying the same is going behind because the rest of the world is moving forward.”
Aditya Tiwari said they follow the same path to move with the pace of the world and their adaptations in lifestyle.
According to Tiwari, the homestore director in Jamshedpur, the initiation of the narrative was started soon after the store was established here by collaborating with BMW with an event named as The C2BE – Choose to be extraordinary (Jharkhand’s first luxury lifestyle event), Tambola night with YI Jamshedpur, Rotary Club- Meet & Greet, CII Golmuri Golf Course, and for the first time in Jharkhand-Jamshedpur collaborating with Porsche and its magnificent Gentian Blue Metallic Macan-Porsche with its top-notch automation and style, Ashley seems to soar with success.
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Ashley Furniture HomeStore elevates luxury living in Jamshedpur’s evolving landscape
Inspired by US Wisconsin’s rich manufacturing legacy, the Jamshedpur store assortment at Ashley Furniture HomeStore is an exotic blend of global craftsmanship and local sensibility.
And thus, the two-year stay of the store in the city speaks of transformation—a tale of how spaces are turned into sanctuaries of elegance and comfort through beautiful design and top-notch workmanship.
As Jamshedpur comes more in tune with luxury, the pioneering spirit of Ashley Furniture HomeStore and its quality-first commitment sets a standard for what can be achieved.
“This is a great reflection of the feeling that luxury isn’t so much in the things we buy but has more to do with raising the standard of quality in our lives,” explained Aditya Tiwari.
The city of Jamshedpur, also called steel city represents a changing scenario synonymous with the growing taste of its citizens for luxury and refinement.
With rapid growth in luxury residential real estate development including the outset of Lemon Tree and Vivanta Hotel by Taj, redrawing the horizon with its standard-setting, once-dreamable but now-realized lifestyle.
The metamorphosis is paralleled when luxury brands mark their entry into Jamshedpur; the entry of a whole and elite lifestyle bandwagon marks the ascent into echelons of high living standards, which has dramatically surged over the last decade.
With an attitude to bring levels of luxury furniture retailing never seen before to eastern India, Ashley Furniture HomeStore is pioneering in this landscape of exclusivity and splendour.
