PINAKI MAJUMDAR
Jamshedpur, June 5: XLRI Jamshedpur organized the first CXO Series on June 1 and 2 for the GMP batch of 2024-25.
The first CXO series hosted Animesh Kumar, President of HR & Transformation at Zee Entertainment Enterprises Ltd (ZEEL).
Kumar, a distinguished corporate leader with a rich legacy of more than 25 years of experience conducted an insightful session on the topic “Family Ventures Reimagined: Pivoting and Scaling through Generations”.
Dynamics of family business
The session saw participation from the whole cohort, as well as members of the XLRI management and staff. Prof. Sunil Sarangi, the Co-Convenor for Placement, added to the occasion by extending a warm welcome to the guest speaker, conveying his sincere appreciation.
Deepak Yadav, Founder of CEO Lounge, commenced the session by offering profound insights into the dynamics of family businesses.
He then graciously introduced Animesh Kumar, inviting him to share his wealth of experience and expertise with the audience.
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The session, led by a Q&A between Deepak Yadav and Animesh Kumar, delved into the complexities of family businesses, echoing the Chinese saying that “Wealth rarely survives three generations”.
Overall, the session provided valuable insights into the multifaceted nature of family businesses and the strategies employed to navigate their complexities.
One significant discussion point was the evolution of family business dynamics, with assumptions about the predictability of tomorrow drive decision-making.
Challenges of global expansion, gender roles in family businesses, and content trends
Global expansion poses its own set of challenges, particularly in balancing the preservation of family values with diverse global cultures.
The discussion also touched upon changing societal norms regarding gender roles within family businesses, with a recognition of a shift towards daughters taking up leadership positions followed by an interactive Q&A session from the students in relation to family ventures.
On the second day, Kumar took a session on “Crystal Balling Societal and Behavioural Trends Through Content”.
He discussed content types and their consumption through OTT or Instagram reels as the economy is shifting.
Monetization strategies are evolving, with rising subscription revenue alongside challenges posed by the shift towards free-to-air content and the dominance of digital advertising.
