SWAMI DIVYA GYAN
Ranchi, Oct 9: The current political scenario in Jharkhand is changing rapidly. Chief Minister Hemant Soren, along with his wife Kalpana Soren, is trying to strengthen their popularity through their ambitious project, ‘Maiyaan Samman Yojana’, while the Bharatiya Janata Party (BJP) is striving to win over the public with its ‘Five Pledges’. Both sides are making efforts to influence the voters through their respective strategies. This article presents a political, technical, and comparative analysis of the strategies of both camps.
Hemant Soren’s ‘Maiyaan Samman Yojana’ vs. BJP’s ‘Five Pledges’
Hemant Soren’s Scheme:
Hemant Soren’s ‘Maiya Samman Yojana’ focuses on the rural and impoverished voters of Jharkhand. Under this scheme, farmers’ loans and outstanding electricity bills are being waived, thus providing direct benefits to the poor and farmers. This scheme primarily targets voters residing in rural areas who depend on agriculture or small businesses for their livelihood.
BJP’s ‘Five Pledges’:
The BJP, through its ‘Five Pledges’, has presented a comprehensive electoral plan aimed at attracting both urban and rural voters. These pledges include major schemes such as:
- ‘Ghar Saakar Yojana’: Promises to provide 2.1 million families with a permanent house.
- ‘Yuva Saathi Bhatta’: A monthly stipend of Rs. 2,000 for graduates and postgraduates.
- ‘Gogo Didi Yojana’: Financial assistance of up to Rs. 2,100 per month to women in Jharkhand.
- ‘Lakshmi Johar Yojana’: LPG cylinders at Rs. 500 and two free cylinders during festivals.
- ‘Yuva Saathi Bhatta’: Encouragement for graduates and postgraduates through financial support.
Comparative and technical analysis
Hemant Soren’s schemes have a clear immediate impact on the public, especially in rural areas. Agriculture loan and electricity bill waivers are particularly popular among rural voters. On the other hand, the BJP’s schemes are focused on long-term economic stability and development. The ‘Ghar Saakar Yojana’ and ‘Lakshmi Johar Yojana’ could become popular among urban and middle-class voters.
Soren’s schemes offer immediate relief, which could have a strong effect on rural voters during elections. In contrast, the BJP’s strategy targets a broader voter base, focusing on long-term plans and development. BJP’s focus is more on women and youth, who can play a decisive role in the elections.
BJP’s election strategy and professional involvement
BJP’s electoral campaign:
BJP’s electoral campaign is highly structured and professional. The party has involved top professionals and strategists, who are experts in public relations and communication. Along with this, BJP’s top leaders are regularly meeting with state leaders and workers to strengthen the party at the grassroots level.
The BJP has forged a strong alliance with its traditional allies, AJSU and JDU, aimed at consolidating the backward and tribal vote banks. The BJP’s plan is to reconnect with the tribal and backward class voters, which will help the party recover from its weak performance in the last assembly elections.
Hemant Soren’s strategy:
On the other hand, Hemant Soren’s strategy is based more on providing immediate benefits through government schemes. He is trying to directly connect with the public through his work and governmental initiatives. Hemant Soren has not yet revealed his alliance plan, but his waiting strategy against the BJP is a patient move.
Comparative and technical analysis
While the BJP has already prepared its electoral strategy through alliances, Hemant Soren has kept his strategy under wraps. The BJP’s alliance is particularly important for securing votes from tribal and backward communities. Hemant Soren’s strategy is deliberate, but the success of his electoral campaign will depend on when and how he reveals his alliances.
Social media and propaganda strategies
BJP’s social media campaign:
The BJP has launched an aggressive campaign against the Hemant Soren government on social media. The party is criticizing the government’s policies and fostering anti-government sentiment among the public.The BJP has launched active advertising campaigns on platforms like Facebook, Instagram, and YouTube, where it is highlighting the flaws in the government’s policies.
Hemant Soren’s social media strategy:
Hemant Soren’s social media team is focusing on positive promotion. His team is promoting the government’s achievements and schemes prominently on platforms like Facebook and Instagram. This strategy is spreading a positive message among the public.
Comparative and technical analysis:
There is a clear difference between the two parties’ strategies on social media. BJP’s approach is more aggressive and critical, while Hemant Soren’s strategy is centered on promoting development and achievements.
Election Code of Conduct and advertising battle
BJP’s advertising strategy:
BJP has a comprehensive advertising plan in place, which will be implemented after the election code of conduct is enforced, putting a stop to government advertisements. The party has planned extensive advertising campaigns across newspapers, television, and social media. This strategy will be a crucial part of BJP’s electoral campaign to effectively reach out to voters.
Hemant Soren’s Challenge:
Once the election code of conduct is implemented, Hemant Soren’s government will have to halt its reliance on government schemes and advertisements, focusing entirely on private resources for their campaign.
Comparative and technical analysis:
In the advertising strategy, BJP’s resource-rich approach may pose a challenge for Hemant Soren. BJP has the ability to operate large-scale private advertising campaigns, which could prove effective in delivering its message to voters during the elections.
Conclusion
The political battle between Hemant Soren and BJP in Jharkhand is at an interesting juncture. While Hemant Soren is trying to attract rural and poor voters through his schemes and government benefits, BJP has prepared a broader and more professional electoral strategy that addresses both urban and rural voters.
BJP’s ‘Five Pledges’ scheme is focused on long-term development and economic stability, while Hemant Soren’s plans are based on immediate relief and government benefits. In terms of social media and advertising strategy, both parties have taken different approaches, with BJP being aggressive and critical, while Hemant Soren is focusing on promoting development.
It will be interesting to see how these strategies influence voters in the upcoming elections and determine the political direction of Jharkhand.
