PINAKI MAJUMDAR
Jamshedpur, Jan 10: The iconic Maxi Fair, organised by XLRI Jamshedpur, will enter its 45th edition with a grand showcase of music, culture, and community.
Scheduled to take place on January 18 and 19, at the XLRI Grounds, this milestone event promises an unforgettable weekend of festivities.
Star-Studded Musical Concert
Adding star power to this year’s celebrations are two exceptional musical performances:
Nikhil D’Souza, known for his soulful voice and enchanting melodies, will open the festivities on January 18.
Sonu Nigam, India’s beloved music maestro, will headline the final evening on January 19, promising a night to remember.
Both concerts would kick off at 7 pm, offering music lovers two evenings of electrifying performances.
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Activities for All Ages
Beyond the music, the annual Maxi Fair is packed with events and activities catering to diverse interests and age groups.
*Art Attack: A stage for budding artists to showcase their creativity.
*Fancy Dress Competition: A fun-filled display of imaginative costumes.
* Mr. and Ms. Jamshedpur: A contest celebrating talent, poise, and personality.
* Jamshedpur’s Favourite Family: Interactive games designed to strengthen family bonds.
* Sa Re Ga Ma Pa Jamshedpur: A platform for local singing talent to shine.
* MasterChef Jamshedpur: Where aspiring chefs unleash their culinary creativity.
* Dance Mania: High-energy dance performances to delight the crowd.
Companies To Get Consumer Insights
Corporate giants such as Pepsi, ITC, and Brooke Bond have leveraged the fair’s creative activities to gain valuable consumer insights, solidifying the event’s reputation as a global model for innovation in marketing.
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History & Legacy
With something for everyone, the Maxi Fair fosters an atmosphere of shared joy and togetherness across generations.
A legacy of innovation and learning founded in 1976 by Prof. Sharad Sarin, the Maxi Fair combines entertainment with innovation.
It is more than just a festival—it is a one-of-a-kind platform that blends experiential marketing with consumer research.
Organized by the Marketing Association of XLRI (MAXI), the fair continues to serve as a benchmark for creativity and collaboration.
Celebrating 45 Years of Community Spirit
As XLRI celebrates this milestone, the Maxi Fair 2025 promises to be a testament to Jamshedpur’s unity, culture, and vibrant spirit.
Footfall
With over 15,000 annual footfall, it has become a popular tradition for families, professionals, and students alike.
