PINAKI MAJUMDAR
Jamshedpur, Nov 5: With Chhath Puja beginning today, fruit and vegetable markets in Jamshedpur were bustling with activity as devotees prepared for this revered festival dedicated to Sun God.
The celebration, which requires specific fruits as offerings, has caused a noticeable spike in demand, leading to increased market footfall and higher prices.
Bananas, coconuts, apples, oranges, pomegranates, and grapes are in high demand due to their religious significance during Chhath Puja. Many families buy these fruits well in advance to avoid the last-minute rush and the potential for even higher prices.
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The impact on prices has been considerable. Bananas, which usually sell for Rs. 30 per dozen, are now priced at Rs. 50 per dozen, with a full bunch costing up to Rs. 1,500. Coconuts have increased by Rs. 20 per piece, while apples range from Rs. 120 to Rs. 180 per kg, pomegranates from Rs. 100 to Rs. 150 per kg, and grapes from Rs. 90 to Rs. 120 per kg. Overall, Jamshedpur’s fruit prices have surged by 20–30% in the lead-up to Chhath Puja.
Local fruit traders explain that this sudden demand increase has naturally led to higher prices. Many are importing fruits from other states, which incurs additional transportation costs.
The rising prices have sparked mixed reactions among customers. Some consider it a seasonal trend, while others see it as an unfair advantage taken by traders.
“We buy fruits for this festival every year, but the prices feel higher this time. It’s unavoidable due to the festival, or else we would have waited,” said a shopper.
Anticipating heavy foot traffic in fruit markets, the administration has deployed police and civil defence team members to ensure crowd control and safety, especially in key markets like Bistupur, Sakchi, Mango, and Jugsalai.
