THE JHARKHAND STORY NETWORK
Jamshedpur, Sept 29: Flipkart, India’s homegrown e-commerce marketplace, launched the 11th edition of its The Big Billion Days (TBBD) 2024 on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers. Over 33 crore user visits were recorded on Flipkart during Early Access and Day 1 combined, reflecting festive enthusiasm from shoppers from across India. Early trends suggest a promising festive season ahead, with growing demand being observed across Mobiles, Food & Nutrition and Grooming categories.
Buoyant customer sentiment
TBBD’24 early trends indicate a buoyant customer sentiment overall, with categories such as Mobiles, Electronics, Large Appliances, Fashion, Beauty and Home products witnessing the highest demand among customers. While the top metro cities such as New Delhi, Kolkata, Hyderabad, and Bengaluru continued to witness growing demand during the first 24 hours of TBBD 2024, the shopping festival also saw demand from customers from regions such as Medinipur, Hisar, Berhampore, Bankura and Agartala to name a few. Customers seeking to elevate their lifestyle chose to shop for products such as Ethnic Wear, Western Wear, Sports Footwear, Casual Footwear and Formal Footwear, which saw a heightened demand during Early Access and Day 1 of The Big Billion Days.
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Diverse customer cohorts
Through a variety of engaging features such as Brand Mall, FlipInTrends and Spoyl, Flipkart continues to cater to diverse customer cohorts, offering personalized and trend-driven shopping experiences that resonate with different preferences and needs across its vast user base.
FlipInTrends saw a 10X surge, reflecting the interest in curated and trending products as customers navigated the platform to discover the latest offerings in fashion and lifestyle. The favourites amongst the Gen Z audience included Baggy Bottoms and Jeans, Block print Kurtas, Demure Dresses, Retro Runners, Utility Cargos, Multi Pocketed Shirts, Co-ord sets and Japanese-style t-shirts.
