PINAKI MAJUMDAR
Jamshedpur, July 19: Tata Steel has been ranked as the highest-valued brand in the mining and metals sector as per the Brand Finance Report 2024.
The company has strengthened its brand value and retained its position as the foremost brand among the five most valuable companies in the mining and metals sector.
28% surge in Tata Steel’s brand value
Tata Steel achieved a remarkable 28% increase in brand value, amounting to USD 2.9 billion, showcasing its commitment to excellence and resilience at all forefronts.
The steel major demonstrated agility amidst an uncertain geopolitical scenario maintaining a sharpened focus on risk management.
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The company successfully navigated the volatility caused by sharp changes in underlying trading conditions and supply chain disruptions.
Additionally, Tata Steel’s continuous developments in technology as well as sustainability across supply chains have fueled its brand growth.
Tata Group most valuable brand in India
The mining and metals sector has seen a robust growth of 16% in India driven by increased infrastructure and manufacturing investment. Tata Steel’s recognition as the most valued brand in this sector is a testament to its dedication towards innovation, sustainability, and inclusivity presents the Company’s exceptional resilience amidst the evolving business landscapes.
According to the report, Tata Group continues to be the most valuable brand in India with a brand of USD 28.6 billion.
At its core, the brand’s focus on sustainable, inclusive, and development-oriented strategies has driven its iconic status and growth.
