PINAKI MAJUMDAR
Jamshedpur, Sept 24: XLRI Jamshedpur’s Prodzion Club today successfully conducted its second edition of the Product Management Conclave, Aurora 2.0, themed ‘Future Forward: Leading Product Evolution in the Digital Era.’
The event brought together distinguished industry leaders, innovators, and enthusiastic students to delve into the latest advancements and strategies in product management. In a rapidly evolving digital landscape, this conclave provided invaluable insights into the role of artificial intelligence (AI), revenue generation strategies, and long-term product leadership.
The symposium commenced with a traditional lamp-lighting ceremony, symbolizing the start of a transformative journey.
The ceremony was graced by Fr. George SJ, Prof. Sanjay Patro, Fr. Donald D’Silva, Fr. Kuruvilla, Prof. Kanagaraj, Prof. Sunil Sarangi, and other distinguished guests.
AI in product development
The first session of the day explored how Artificial Intelligence (AI) is revolutionizing product development and driving innovation.
Yash Piplani, Global Director of Product Management at Dunnhumby, discussed the growing importance of AI in optimizing business operations and enhancing customer experiences. He emphasized the need for accurate data, ethical AI practices, and the value of synthetic data in understanding customer journeys.
Monarch Himanshu, Director of Product at Nike India Technology Center, shared groundbreaking insights on how AI reduces data discrepancies, improves supply chain efficiency, and offers organizations the opportunity for rapid experimentation with minimal viable models.
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Monetizing digital products and revenue generation
The second session focused on monetizing digital products and unlocking new revenue streams. Shweta Kaushik Sinha, Director of Products at Salesforce, drew from her extensive experience to discuss the importance of identifying product-market fit and setting clear revenue goals early in the development process.
Abhijit Dey, VP and Product Head at Axis Bank shared insights into how companies like Axis leverage API banking and digital platforms, such as WhatsApp banking, to meet customer needs while navigating compliance and regulatory challenges.
Priyaranjan Pati, Director of Technology at KPMG, stressed the significance of balancing innovation with customer acquisition, citing his 30/30/30 rule for resource allocation to drive sustainable growth. Adding to the discussion, Moinak Chatterjee, Senior Group Product Manager at Atlassian, emphasized optimizing revenue targets through models focusing on customer experience and long-term value creation.
User-centric product development insights
The final session, Customer Compass: Navigating Product Development with User-Centric Insights, provided deep insights into aligning business goals with customer needs.
Janani Jayaraman, Director of Product Management at ServiceNow, shared the importance of narrowing the learning phase and prioritizing product features based on customer feedback, ensuring alignment with the market’s demands.
Sandilya Konduri, Head of Product at Yulu, discussed how agility and innovation can create new revenue streams, citing Yulu’s successful pivot during the pandemic to cater to gig workers.
Siddhant Dalvi, Director of Product at Paytm, provided insights into balancing user experience with business objectives, emphasizing the importance of building a modular core architecture that caters to diverse customer segments.
