Orchid launches month-long men’s wellness campaign in Ranchi

MARY PRIYANKA

Ranchi, June 11: June is globally observed as Men’s Health Awareness Month — a dedicated time to spotlight health issues affecting men and encourage early detection and care.

In line with this, Orchid Medical Centre in Ranchi has launched a 30-day campaign running from June 1 to 30, aimed at raising awareness about men’s urological and reproductive health.

Free Friday Clinics and Affordable Urology Package

To encourage men to take charge of their health, Orchid is offering free prostate check-ups every Friday throughout June, from 9 AM to 4 PM. Alongside, a comprehensive urology care package is available for just ₹2000. The package includes:

• Haemoglobin Test
• Total Leukocyte Count (TLC) – Assesses overall blood health
• Kidney Function Test (KFT) – Evaluates kidney health, crucial as prostate issues can impact urinary function
• Urine Routine Analysis – Detects infections or abnormalities
• Uroflowmetry – Measures urine flow strength to flag potential prostate issues
• Specialist Consultation with a Urologist – Provides personalised guidance based on test results

Challenging Stereotypes Around Men’s Health

With the powerful motto “Strong men put health first”, Puneeta Shukla, Brand Manager at Orchid and the driving force behind the initiative, hopes to challenge long-standing societal norms that discourage men from seeking medical attention.

“Many men hesitate to seek medical attention, due to societal norms, male ego and outdated beliefs. This campaign is flipping that mindset,” said Shukla. She emphasised the urgent need for a cultural shift in how men’s health is perceived and prioritised.

Prostate Health: A Silent Issue With Serious Risks

In an exclusive interview, Dr Arvind Kumar Prabhat, Consultant Urologist at Orchid, highlighted the importance of early detection.

“The prostate is a vital organ in the male reproductive system. As men age, the prostate becomes enlarged, leading to urinary issues such as frequent urination, weak urine flow, and discomfort,” he explained.

“In some cases, unchecked prostate problems can develop into more severe conditions, such as prostate cancer, which remains one of the most common cancers in men worldwide,” he added.

Dr Prabhat strongly advocates for routine prostate screening, especially for men over the age of 40, to identify risks before they become life-threatening. “Despite its importance, prostate health remains under-discussed, leading many men to delay medical care until symptoms become severe,” he noted.

Accessible, Preventative Care for Every Man

Orchid Medical Centre hopes to normalise conversations around prostate health and make routine screenings more accessible. For appointments or more information, visit orchidmedcentre.com or call 9117100100.